Why should the customers buy from you?

What is that special power that attracts the customer towards your brand? What encourages people to choose your brand over many alternatives available in the market? What makes your company better than the rest? The answer is the value proposition of your company.

If you can master the art of value proposition, you can convert many customers to potential and long-term customers. Delivering the value of your product and services in a compelling way to your customers is the most challenging part. Once you know how to take your business game to the next level, your customers will always come back to you.

What is a value proposition?

It’s a value that the company promises to deliver to its customers through their products and services after post purchase. It is what makes the product striking for the customers and satisfies them.

An effective value proposition has the following attributes:

• It is very specific in terms of the benefit that will be offered to the target market.
• It clearly describes how the product can fulfill the needs of the customer or fix the problem.
• It talks about how the product is different from the market and better than the rest of the alternatives.

Your value proposition of the company should focus on how your product and services are providing the best possible solution for the problems that the customers are facing. The value proposition is how the lives of the customers are positively impacted by your product or service and makes them trust the brand.

A value proposition should be clear, visible and efficiently delivered to the customers. When the customer enters the shop or visits any social media handle of the company, the value proposition should be clearly expressed, delivered and repeated for the customers. It shouldn’t be written on the corner of the website, this won’t help the company get sales. The value proposition should be bold, clear, visible and well comprehended for the customers.

How to create an impactful value proposition?

• Listen to your customer’s voice. You can use the exact words of your customers in order to gain more customers for the future. You can interview them and ask them about how they would describe the product and the reason for their association with the brand. You can even send out some survey forms to know better about their point of view. Listen to what they have to say, pay attention to common words and use it smartly as your value proposition.
• Your value proposition should be crystal clear and serve all purposes. Before forming the value proposition, the company should do its homework and answer some important questions. They can be, what product are you selling, who should buy your product, why should they buy your product, what makes you different from the rest, how will your product improve the life of your customer and when exactly will the value of your product be delivered?
• Your value proposition should be short, crisp and precise.

• Focus on the benefits that your product will offer to the customers.

Your value proposition is a promise that the company makes to its customers in order to achieve their trust and long-term association with the brand. If the promise is specific, well delivered and focused, your customers will always stay loyal to your product and services. They will even generate positive word of mouth for your company and spread good word about it. Communicating the value to the customers and living up to their expectations is very essential. It is a marketing workout which will pay you again and again with a multiplying effect.