WoW Health (mywowhealth.com) is a direct-pay healthcare marketplace offering transparent, affordable access to medical services. With a $29.99 monthly membership, members receive 24/7 virtual urgent care, mental health counseling, and routine care at steep discounts. Through a nationwide network, WoW provides in-person appointments, imaging, labs, and prescriptions, all without traditional insurance. Simplified care, clear pricing, and no long-term commitment.