How can value proposition help your business to do better?
Value proposition is something which your business does unique and makes it different from the market. It’s something that your business is best at. It is the reason why your customers are buying the product from you and not from others. Why do people prefer your product with only over a 100 alternatives that are available in the market? What is that special attribute about your product? It is the value proposition that your product is offering to its customers.
If you perfect your value proposition, you can convert your shop visitors into loyal customers. Mastering the art of presentation of the value of the company’s product or services is one of the most wide-reaching marketing tactics. Working on your value proposition will eventually lead to more loyal customers increasing sales for the business.
How can value proposition help a business to establish its name in the market?
A value proposition is the promise made by the company that they will deliver their customers with the best post purchase. It is ultimately something which makes your product attractive in the eyes of the customers. If businesses work on the value proposition, they will make their brand message loud and clear for their customers.
An effective value proposition should have the following three points very crisp.
- It should be short and specific. You should precisely tell what are the benefits that your customers will be receiving.
- How can your product provide a solution to fix the problem faced by the customer?
- You should tell how your product is desirable and special. It should clearly tell the competitive advantage that will set you apart from the competitors.
Brand slogans, catchy advertisements or even brand positioning is different from value proposition.
Your value proposition should mention the special advantage that your customers will get from using the product. It describes how the product can improve the lives of the customers and the way it makes them feel.
How to write a meaningful value proposition?
Firstly, a value proposition should be at the front of the website so that the first thing that visitors see on the page is the value proposition.
- An effective value proposition uses the voice of the customer’s copy. You can use the exact words of the customers to nail your future customers.
For example, if you surveyed about your product and the terms used by the customers to describe the product or service can be used to form a value proposition. You can even gather other valuable information like how does the product make their life easier? Or how do they describe the company and why do they wish to associate themselves with the company? Using this information to create a value proposition will prove to be very effective. Pay attention to the common words and phrases used by the customers and then tag those in the value proposition for the company.
- Value proposition should be clear and precise. When you are deciding the value proposition, the following questions should be kept in mind.
What is the product that you are selling?
Who is the target audience for your product?
How can your product improve the life of the customer?
Why should the visitor buy from you and not from other companies?
When exactly will the value be delivered?
It should be of maximum two or three lines and each word should clearly tell why people should buy from you and not from others.
- Keep your focus on the benefits of the product rather than the hype. If you are using hype to sell your product means that your value proposition is not strong enough. Or maybe the product is also not of great value as it should be.
Identifying and then communicating the value proposition correctly will make businesses flourish and the customers won’t go anywhere leaving the company behind. They will only buy from you and prefer your company over a hundred competitors in the market.
