How to get your opening sales within a month.

Every entrepreneur is eager to get their first real customer as it is quite special for them. It is indeed a very memorable milestone achieved by entrepreneurs.

Making sure your deal is sealed on the beginning sale requires time and patience. If you rush things and not focus on how to sell your product, you will end up being disappointed very soon. Having numerous marketing channels to promote your business in the market, it is difficult to find the one which makes most sense out of the business and will produce worthwhile results.

Rather than diverting all attention towards making your store look perfect, entrepreneurs should focus on exclusively driving the targeted traffic towards making their purchase.

Why targeted traffic is important for newly opened stores?

Online stores are doing a fine job until they expose their business to the real world. You can’t know what you are improving and where you are lacking unless you expose your business to the world and set a benchmark which can be calculated in numbers and quantity. This is why traffic is extremely important.

It is difficult to find out how interesting your product is if you don’t drive traffic. You won’t even know if your brand resounds with your targeted audience if the traffic is not driven.

To haste up the marketing process, there are some commonly used ecommerce strategies which can enable the business to focus on their efforts to bring traffic.

E-commerce tactics

1. Offer discount to physical customers: Entrepreneurs can offer discount to people who are directly visiting the store to make a purchase. This way potential customers will also visit the store and are likely to come back if the product fulfills their requirement.
2. Actions taken online are crucial: It is because they help you to drive the traffic to the store and convince them to make a purchase. Store URLs can be added to the online profile of the business or even on bios mentioned on Twitter or Instagram.
3. Don’t irritate the audience with repetition of content: Audience gets bored with low quality content and something which is repetitive. Try to provide market authentic content and focus on value propositions. Create engaging content that doesn’t let the audience’s interest fade away.
4. Knock your personal networks: Many entrepreneurs get their first few sales from their personal network or people who believe in them and there is nothing wrong with that. We all support people whom we find genuine. Share about your business on your personal social media accounts to engage a personal network of yours which is comparatively easier to approach. You can even consider emailing your closest connections. It is a good way to get early feedback and introduce your store to your personal connections’ social network.
5. Being an active part of online communities: Entrepreneurs shouldn’t underestimate the value of talking about your store in various online communities. You never know which platform will provide you the right match for your target audience. Each channel is an opportunity to reach out to the traffic who would find your business interesting. Join groups that target customers and participate actively in them. You can even create authentic connections through such groups and offer them a discount code if they come to purchase anything from the store.
6. Paying for advertisement: Paying for advertisement is like giving money to gain money in terms of successful sale. Paid advertisement is a wise way to gain targeted traffic. The best fact is that many paid advertisement channels allow you to pay per click. For some platforms, you can start with as low as $10. Each advertisement channel is different and requires a different set of tools and strategy. Hence, you should decide wisely by analyzing your target audience that which platform will be the most suitable for you. Make sure your company’s social media handles are full of posts, because you don’t want your customers to visit a website which doesn’t have enough content of their interest.
7. Taking help of the bloggers: bloggers are usually in search of fresh content and different stories to talk about. Having a strong pitch based story can help you win a spot on the blog. Or you can even engage those bloggers who would be interested to talk about your product or store.
8. Building strategic partnerships: Partnerships are a good source of getting your product in front of someone else’s customers. You can partner with companies to arrange contests, package samples of your products or provide discounts on complementary products, you can sponsor an event or even create a product together. You can find like-minded brands who look for healthy competition. This way your product can also come in notice by the customers of the partnered brand.
9. Work with influencers: you can evaluate your brand requirements and expectations and then look for an influencer who is willing to try and speak well about your product.
10. Social media marketing: You can use Facebook, Instagram and YouTube to market your products depending on the type of traffic you want to attract.

Gathering traffic is all about joining the dots between the brand and your buyers in a world full of ever-growing opportunities and possibilities. This is what makes marketing so inventive and overwhelming. No approach is considered the best fit for any marketing campaign. As a company you need to experiment with a few approaches to reach your target audience and generate sales.

Image credit: Couponsnake