Magnifying Brand Message on Social Media

Usually, companies find brand messaging under-rated, but it is that powerful tool which impacts slowly, but is strongly influential. Social media platforms have created billions of customers for many companies in the last 8 to 10 years. The dire need of good content and keep the customer engagement high have driven the social platforms to decrease organic reach of customers.

It has become very important to lift content to reach the potential target audience. It is very important to maintain the organic customers to get the brand message across at the right spot.

Influenced Marketing 

It has been observed that companies are investing in micro influencer marketing. Customers are made advocates of the company’s brand message and they influence other potential customers. Word of mouth marketing is not very reliable, but they end up converting potential customers to current customers of the business. Here, companies need to do their homework. Their digital PR needs to find those latent customers and bloggers who may not have a huge following but have the capacity to enhance sales for the company. Making those small-scale bloggers and customers the advocate of your company will get you more sales than any other marketing technique.

Launching a Brand Advocacy Program

This needs to be strategically thought by the company after doing enough market research. Then proceed by forming a list of possible advocates that have the potential to get your brand message across. Reach out to them with a formal plan of action and a list of compensation. It can be in form of discounts or any type of cash rewards depending on number of prospects they can convert into customers. Motivate these advocates with a proper plan and then bring them on board.

Explain the type of content you need from them. The expectations of both the parties should be clearly written down in the form of a formal agreement signed by both sides.

Lastly, figure out a measure that you will use to monitor the progress. It can be through customer engagement, the number of sales or the number of people who used the advocate’s discount code to purchase the product or the service.

Keeping an Eye on Customer Engagement

Various social media monitoring tools are available on the web, which can be used to identify the number of people talking or discussing your brand. Various employee advocacies platform can also be used to connect users to your content and allow them to share on their social media accounts.

Keeping the content engaging 

Including pictures and visuals instantly catch the audience attention. Some visuals are so strong that the customers remember the brand because of that specific visual. We remember the concepts that were taught visually better than the ones that were only restricted to long texts. Businesses can use infographics, videos, and GIFs too.

Companies can also engage themselves in local community conversations and keep the vibe of the company felt by the people involved in the discussion. Businesses can also drive more social media shares as it is proven that search engines take into consideration the social media engagement signals when creating an index of social media content.

Brand advocates should always work on increasing the company’s reputation. They can involve in various brand awareness programs and enlighten the potential customers with the brand message to convert them into sales.